The first chronograph watch collection designed using ETA PreciDrive movement technology, the most accurate quartz movements on the market

Art direction for various shots taken as part of our unisex 2018/19 lifestyle photography campaign for the new M and C Line collections

Titanium T5 ‘Fabric Metal’ Bracelet, uniquely Designed Developed and produced using Laser Powder Bed Fusion. The first of its kind

A classic watch silhouette, reconsidered and refined. The C-Line case design is a contemporary re-interpretation of classic dress watches

Unique M40 watch designed in collaboration with MoMA and sold exclusively in their New York and Tokyo stores

Packaging solution for core collection watches and straps

Uniform Wares Campaign Diptych and case and dial design details for the UW Womens collection launch

A series of watch tools, designed and produced in colaboration with Smileline, using a series of DLC coated steel, carbon fibre and cedar wood handles

Collaborative project to produce an innovative series of dual purpose, protective watch and travel luggage, to maximise dual marketing and distribution chains

Various processes from initial concept sketches, illustrator visuals and spec sheets, to 3D models, technical drawings, rapid prototyping and phase 1 prototyping

Modular point of sale display design for brick and morter retail partners. Interchangeable colour palette and universal scalability

Customer profile, inspiration, concept sketches, design development and packaging solution for a case architecture

Sourcing the finest leathers and vegan allternatives, from Italian, British and Asian tanneries, to design and produce a premium collection of watch straps and accessories

Custom designed and bespoke made straps, leather goods and accessories, using a curated selection of the finest Italian nappa, suede & sa ano leathers.

Heavy gauge, canvas tote bag designed for purchases made in the Uniform Wares London Atelier

A unique watch design, created specifically to test the first ETA Precidrive, FLYback Chronograph Prototypes

The design and refinemenet of a selection of bags and leather goods, produced in a range of materails from sa ano leather to waxed canvas

A series of straight and tapered straps designed and developed specifically to exploit the benefits of aircraft grade NBR rubber. Made in a series of standard and seasonal colours.

Social media 3D rendered animations and outdoor printed campaign, produced in collaboration with Savage & Civil

Office, Assembly Lab & Atelier custom tool and display design details

Various collaborative projects exploring new applications for innovations in digital and additive manufacturing techniques

Over the last 40 years, Braun timepieces have been characterized by their pure, functional and timeless design with no superfluous details. The new Braun Classic watch range was designed using the same principles adopted by Dieter Rams and Dietrich Lubs, reflecting the core values of functionality, quality and aesthetics

High-tech ceramic meet Braun purity: the special feature of the Braun BN0171 is its full ceramic housing and bracelet. The high-tech material is scratch-resistant and comfortable to wear as it adjusts to your body temperature. The matt, silky shimmering watch with its reduced geometric form, functional, simple dial and iconic yellow second hand is a contemporary, yet classic interpretation of the Braun philosophy

A family of digital alarm clock radio designs united by a distinct design language. Featuring white LED displays, motion and voice activated snooze control, gesture and low light activated display illumination

The case is precisely designed to use a simple one piece strap construction, minimising the need for additional complex components and allowing for easy strap interchangeability. The watch will be sold in a selection of standard Braun colours, but additional straps will be made available in a variety of other Braun and seasonal colours and materials allowing the customer to personalise their watch and renew its appeal

The new Braun DW50 is inspired by the iconic DW30 model designed by Dieter Rams and Dietrich Lubs in 1977. It has been designed to golden ratio proportions and will make use of the most advanced technology and materials available.

Designed, developed and launched the first collection of timepieces for Vivienne Westwood. Going on to win WatchPro Fashion Watch of the Year.

A concept project to identify a new fashion trend/direction for Fossil Ladies Dress watch category and establish a watch design based upon its appeal or principal. Building a family and supporting evidence around the design concept

A series of complimentary projects for Superdry including small leather goods, watches and accessories

The Baselworld International Watch Fair is a great opportunity to look out for emerging trends and manufacturing developments within the watch industry. Each year I conduct in depth analysis to summarise the key directional trends for the coming year and publish these in a full forecast report

I continuously read blogs & feeds for forward thinking brands, designers and companies, trend resources such as WGSN and conduct international research trips to ensure an acute awareness of trends and directional market shifts. These are then condenses into stories and themes for each season, to be used as inspiration and landscape reference for projects and collections worked on for future launch

A pitch for the license to design, manufacture and distribute a unique collection of watches for Urban Outfitters, known as UO Watch

Collaborative watch project and ‘M2M’, bespoke strap design for brand ambassador, Yasiin Bey and ‘A Country Called Earth’.

Live press launch, staff training and influencer presentation of a unique collection of womens watches and leather accessories, designed in collaboration and sold exlusively with Farfetch.